![]() ![]() ![]() What Is Black Friday? □īlack Friday refers to the day after the U.S. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra). Important disclosure: we're proud affiliates of some tools mentioned in this guide. Why Is It Essential To Have A Black Friday And Cyber Monday Marketing Strategy? □□♀️.The good news is that we've compiled a comprehensive guide to help you utilize the most effective Black Friday marketing strategies, for well-planned, clearly articulated campaigns that ensure your brand makes an impact this holiday season. However, staying top-of-mind during the holiday season can be challenging.Īnd while Black Friday and Cyber Monday are opportunities to increase brand awareness and score those all-important holiday sales, staying ahead of the pack can be just as challenging when you’re competing with every other brand and business out there. With consumers spending a record $34.4 billion over Cyber Week 2020, Black Friday and Cyber Monday provide golden opportunities for retailers and eCommerce businesses to see a lift in revenue. Black Friday and Cyber Monday are the busiest shopping days of the year, and 2023 is shaping up to be even bigger than before.
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